Case Study 02
Turning local market authority into buyer and seller opportunities.
Navigli Immobiliare, a boutique agency in Milan, wanted to stop depending on portals and start owning its own pipeline of qualified buyer and seller conversations.
Client
Navigli Immobiliare
Milan · Italy · Real Estate Agency
01 — The Challenge
The agency was paying high portal fees for leads it didn't own, competing with dozens of agencies for the same buyers, and struggling to generate exclusive seller opportunities. Social media looked polished but produced almost no appointments, and the team couldn't tell which activities led to viewings.
02 — The Starting Point
A strong brand but a passive social presence. No lead nurturing, no CRM discipline, and a follow-up process that let buyer and seller opportunities go cold while the team was busy showing properties.
03 — The Approach
We applied the Wealth City Growth Engine™. The agency became the clear authority across its defined Milan districts — pricing, market trends, listings, and step-by-step guides for buying and selling. We then built two separate acquisition paths, one for buyers and one for sellers, each with its own content, landing pages, and lead magnets. Every inquiry was qualified for intent, need, fit, and timing, and structured nurture workflows re-engaged anyone who couldn't be reached immediately.
04 — The Results
The agency began generating its own buyer and seller conversations instead of renting them from portals. Qualified inquiries rose steadily, more viewings were booked per qualified inquiry, and exclusive seller appointments came directly from the agency's own audience. Cost per qualified buyer and seller lead fell below what the agency had been paying portals.
05 — The Testimonial
"For the first time, we know exactly where our business comes from. We control our own pipeline instead of renting it." — Sara Colombo, Founding Partner, Navigli Immobiliare
06 — Next Steps
The same system now drives the agency's expansion into a second neighborhood. If you run a real estate agency and want to own your pipeline, the first step is a conversation about how you currently acquire, qualify, and follow up on buyers and sellers.
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